Hjalmar Ståhlberg Nordegren and Tove Chevalley
Combining our expertise on food preservation with Karma’s technology and knowledge of food waste, we’ve collaboratively launched a connected fridge that allows consumers to buy perfectly edible but close-to-expiring food from supermarkets or restaurants, at a discounted price. As an action, we’ve already installed 45 Karma fridges across Sweden. And we won’t stop there — our plan is to expand across Europe too.
The fridge stores unsold food for consumers to buy at the end of a working day for a lower price via the Karma app. We believe it’s an innovative solution that galvanizes the first zero-food-waste generation and helps both consumers and the food industry take bigger responsibility for tackling the food waste issue. Fact: During our pilot, 67% more food that was near its expiry date — but still perfectly edible — reached the tables of consumers.** It feels good to rescue unsold food with Karma. ** Based on comparative data from a Stockholm supermarket (taking part in the Karma pilot program) over an 11-month period, before (2018) and after (2019) the fridge was installed.
Better Living action plan
The Better Living action plan by Electrolux Group is a range of actions to support our goals within the domains of better eating, better clothing care, and better wellbeing at home. It also encompasses how Electrolux Group can better its own operations. If you have any questions, please write to us at: email@example.com