Introduce EcoLine, a selection of the company’s most resource efficient appliances

We’re responding to shifts in consumer preferences and setting new levels of sustainability performance with the introduction of our Electrolux and AEG EcoLine selection.


Better than the best A rating

We know that consumer awareness and consideration for energy usage has increased significantly across all age groups. Globally, two out of three consumers consider sustainability an important factor when buying electrical appliances.*

We also know that approximately 85% ** of the global climate impact of an appliance, during its lifespan, is generated when it is in use.  

In response, Electrolux Group introduced Electrolux and AEG EcoLine – a dedicated selection, in-store and online, of the company’s most resource efficient appliances and aimed at helping consumers to reduce climate impact while providing high-quality performance 

 

 

* Foresight Factory; 9,012 online respondents, global average, Jan. 2022.

** Electrolux Group Life cycle assessments.

Presented in 2023, EcoLine has technical innovation at the heart of every model and the selection covers all the main product categories – ensuring it meets the needs of the entire home:

Within laundry, EcoLine washers have an energy rating better than the best A rating on the market, with resource-saving features such as AutoDose, which saves detergent, and UltraWash which cleans efficiently at 30ºC and saves 30% energy.

EcoLine tumble dryers with heat pump technology can save up to 68% more energy versus a traditional tumble dryer. 

EcoLine ovens retain minerals and vitamins while using up to 20% less energy when cooking with steam, and a steam cleaning function saves up to 95% energy versus pyro cleaning. 

The new AEG 7000 cordless cleaner is made with up to 70% recycled plastic. When using Auto Mode, it can save up to 47% energy and prolong running time. 

Other appliances included in EcoLine are hobs, hoods, dishwashers, free-standing cookers and air purifiers. 

Read more about EcoLine here.

 

Better Living action plan

The Better Living action plan by Electrolux Group is a range of actions to support our goals within the domains of better eating, better clothing care, and better wellbeing at home. It also encompasses how Electrolux Group can better its own operations. If you have any questions, please write to us at: sustainability@electrolux.com