Better Living action plan: Actions for better and more sustainable living around the world.

Better living by Electrolux

This is our Better Living action plan for shaping better and more sustainable living around the world. These actions bring to life our commitments to better eating, better clothing care and better home environment, and to becoming a better company. Better Living forms part of our broader sustainability framework – For the Better 2030.


A vision of a better tomorrow. GRO is the world’s first reimagined kitchen concept created for sustainable food choices whatever your starting point. It’s a futuristic approach to empower diverse, plant-forward eating and help make sustainable eating at home the preferred choice.

*Swedish for ‘to sprout’

Better living in 2030

As we look towards 2030, we are turning to the very people who will be setting up their own homes between now and then: the youth of today.

We have conducted a study with almost 14,000 young people – asking them to share their views on sustainable living now and in the future.

We have also assembled a Team of Change-Makers, where a group of young people eager to drive positive change are sharing a forum with established change-makers and key figures at Electrolux, with the aim of exploring better solutions for tomorrow.

See the findings of the study, download the Change-Makers Report, and learn more about the initiative here:

Explore our actions

We add new actions on an ongoing basis, from innovations and prototypes to industry collaborations, donations, and educational initiatives. Explore our evolving list of completed and ongoing actions.

These actions are undertaken to support our goals for better eating, better clothing care, better home environment, and better company. Read about our goals here:


32% want to reduce their food waste.

Better eating

Better Clothing Care stats

believe lowering the temperature to be more sustainable.

Better clothing care

Better Home Environment stats

39% feel they are empowered to improve their indoor air quality.

Better home environment

The Better Living report

We want to help consumers adopt more sustainable habits in their everyday lives. But to effectively drive change, we need to understand the gap between green intentions and actual behaviors. In a global survey, we’ve investigated attitudes and concerns related to eating, clothing care and the home environment.

Making a positive difference. Every day. Sustainability is at the core of everything we do. Read our latest Sustainability report and discover more about our ambitious sustainability efforts here.

Better Living action plan

The Better Living action plan by Electrolux is a range of actions to support our goals within the domains of better eating, better clothing care, and better wellbeing at home. It also encompasses how Electrolux can better its own operations. If you have any questions, please write to us at: