Better Living actions for better and more sustainable living around the world.

Better living by Electrolux Group

These are our Better Living actions for shaping better and more sustainable living around the world. These actions bring to life our commitments to better eating, better clothing care and better home environment, and to becoming a better company. Better Living forms part of our broader sustainability framework – For the Better 2030.


One of our key actions is GRO – the world’s first reimagined kitchen concept created for sustainable food choices whatever your starting point. It’s a futuristic approach to empower diverse, plant-forward eating and help make sustainable eating at home the preferred choice. It is a vision of a better tomorrow.

*Swedish for ‘to sprout’

These actions are undertaken to support our goals for better eating, better clothing care, better home environment, and better company. Read about our goals here:


32% want to reduce their food waste.

Better eating

Better Clothing Care stats

believe lowering the temperature to be more sustainable.

Better clothing care

Better Home Environment stats

39% feel they are empowered to improve their indoor air quality.

Better home environment

The Better Living report

We want to help consumers adopt more sustainable habits in their everyday lives. But to effectively drive change, we need to understand the gap between green intentions and actual behaviors. In a global survey, we’ve investigated attitudes and concerns related to eating, clothing care and the home environment.

Making a positive difference. Every day. Sustainability is at the core of everything we do. Read our latest Sustainability report and discover more about our ambitious sustainability efforts here.

Better Living action plan

The Better Living action plan by Electrolux Group is a range of actions to support our goals within the domains of better eating, better clothing care, and better wellbeing at home. It also encompasses how Electrolux Group can better its own operations. If you have any questions, please write to us at: