The Truth About Laundry Report * from Electrolux Group highlights that many consumers unnecessarily wash clothes just to get their garments feeling fresh.
Changing laundry behavior takes time, but we are seeing more consumers changing their laundry behavior to reduce their environmental impact and costs — particularly in light of higher energy prices in 2022 and 2023. And our research consistently shows us that steam is one of the most appreciated consumer functions.
By avoiding unnecessary washing and ironing, steam functions contribute to reduced environmental impact and make clothes last longer. At Electrolux Group, we’re one of only a small group of manufacturers that offer dedicated steam programs – allowing consumers to freshen up clothes when they do not need a full wash.
Functions such as SteamCare and ProSteam use over 96% less water ** and 30% less energy compared to a complete washing cycle.
Our gentle SteamCare program for example enables consumers to quickly refresh one or two garments at a time, such as a blouse or shirt. In 25 minutes, gentle steam removes creases, odors and restores that newly washed feeling to even delicate garments. Additionally, SteamCare washing machines can give a gentle whoosh of steam at the end of a wash to help remove wrinkles by around a third.
The Hygienic Care program uses the power of steam to remove up to 99.9% of allergens and germs.
**Dedicated steam programs use two liters of water, which is 96% less water than a complete (delicate) washing cycle
We want to make our steam technology available to more people around the world to reduce the use of water and energy in millions of homes. So we’re adding steam functions to new models in new regions, including at a lower price point.
All new Electrolux and AEG ranges in Europe from Series 7 and above are equipped with a steam program. In Asia Pacific, Middle East and Africa, select washing machine ranges are now equipped with steam programs to sanitize or refresh clothes, and machines in North America and Latin America are equipped with steam programs to remove dirt and tough stains from fibers.
By encouraging more people to refresh their clothes with steam, we can all make a positive impact.
Better Living action plan
The Better Living action plan by Electrolux Group is a range of actions to support our goals within the domains of better eating, better clothing care, and better wellbeing at home. It also encompasses how Electrolux Group can better its own operations. If you have any questions, please write to us at: firstname.lastname@example.org